Public Relation

Question: Analysis of four Articles in terms of CRAAP. Answer: First article: The first article has been published in the year 2016 of 26th September regarding Jolie and Brad Pitt divorce issue. This particular issue has become one of the most significant news at the current time. It is not only the matter of strange for media; the people in general also have become astonished due to the divorce news of Pitt and Angelia (nst.com.my 2016). Second article: The second article has been published in 13th September of 2016. This particular article has also made a wide range of significance at the current era due to the entry of Angelina in action movie. Tom Cruise wrote the actual script. That is one of the most effective reasons, due to which this particular news has drawn the attention of a large number of readers at the current time. The currency of the news is completely updated. The print and television media has made a wide range of coverage when the journalists have to know the all the stunts done by Jolie are real (nst.com.my 2016). Third article: The third article is has been published in 24th September of 2016. Jolie has hired Laura Wasser, the familiar divorce specialist in order to handle Jolie-Pitt cases. Therefore, this particular news have carried a high significance in todays current scenario. In this article, the divorce case of Jolie is intimately associated. Laura Wasser is the most reputed lawyer who primarily deals with the divorce cases of celebrity clients. In order to know the further progress of Jolie regarding the divorce case, the importance of Laura Wasser has become significant in the current market (nytimes.com 2016). Fourth article: This particular article has been published in the year 2016 of September. Currently the divorce case of Pitt and Jolie has become a wide matter of discussion. The most recognizable celebrity is going to change their separate track. Based on this particular issue the media has made a wide range of coverage. People in general tend to show eager importance on the next step of Pitt- and Jolie. That is one of the most important reasons, due to which media houses intends to present this story from different perspective to the readers. As per the currency, this specific article is out an out updated among the hardcore spicy news of Hollywood (thestar.com 2016). Relevance: First article: This particular article is completely relevant to the current era though the information is controversial. Angelina Jolie and Brad Pitt have immense contribution in the realm of Hollywood industry. Apart from that, after getting married this particular couple has already shown their happy conjugal life for several years. Recently, the news of divorce has been announced on behalf of Jolie. As a result, the entire reaction from the fans and following were massive (Berkman, Kawachi and Glymour 2014). Therefore, with the help of this particular article the interested readers would get to know the further progress of their life. Therefore, from this perspective, the relevance of this specific article is out an out justified. Second article: The second article is not relevant to the topic of other three articles. In the second article an in-depth analysis has been provided regarding the action thrilling project that Jolie has currently dealt with. This particular article is not up to the context of Pitt-Angelina relationship. The entire article is dealing with on how Angelia has made the practical stunts in this specific movie. Therefore, the readers have not received any information about the personal dilemma of Jolie and Pitt. As a result, the significance of the article has failed to fulfill needs and demands of readers. From that perspective, the second article is irrelevant to some extent. Third article: As per the matter of relevance, the third article has made a matter of argument on whether this particular article is relevant for the current context or not. Apparently, the content of the third article is dealing with the divorce issue based on which a large number of fan followings are early waiting to know the further progress of Brangelina. On the other hand, the article is primarily dealing with Jolies decision on hiring Laura Wasser as the divorce specialist. Brulle, Carmichael and Jenkins (2012) opined that this particular article is not very much relevant to the context of current issue. Readers are more interested to know the reasons of why Brangelina has decided to take such drastic step Fourth article: The fourth article primarily deals with some of the relevant points of Brangelina divorce issue. The readers somehow after going through this particular article have come to know the probable reasons of filling divorce on behalf of both the Holly couple (Verhoeven et al. 2012). After having twelve years courtship and two years married life the ultimately relationship does not stay to the end. The report says that third person is not the primary reason for these particular mishaps. Kids conflict is the major issues due to which Brangelina decided to choose the two separate tracks. Therefore, this particular article from this point of view is out an out relevant. After evaluating the essence of this article that is divorcing A-listers Brad Pitt and Angelina Jolie turn out to be just as boring as the rest of us: Menon, the readers have received an overall view about the probable reasons of divorce issue of Hollywoods most heart-throbbing couple Angelina and Brad Pitt. Authority: First article: The staff reporter of New Straits Times Online has published this particular article. The author in this particular article has made a controversial heading so that the individual can draw the attention of readers (Coombs and Holladay 2013). The overarching heading, Jolie should ask for spousal support has created a huge response in the mind of Hollywood industry lovers. The author was competent enough to portray the conjugal life chemistry of Brad Pitt and Angelia Jolie. At the same time, it is also undeniable that the author has not clearly mentioned the actual problem that the married couple had faced in their day-to-day life. Therefore, from the perspective of readers the author could have written the entire article about the further progress of Jolie life. Here, the article has provided whether Jolie should ask for her spousal support or not. Second article: Dennis Chua in New Straits Times Online has published the second article. This particular article has focused to show the versatility and artistry of Jolie. The author has stated that the entire stunts throughout the movie have been conducted really without having an effective touch of digital environment (Cutlip 2013). In this article, the author has provided enough information regarding the current thriller so that the spectators can show their interest to go towards cinema hall. Third article: Laura Holson has developed the third article in New York Times regarding the further process of divorce issue of most energetic Hollywood married couple Brad Pitt and Angelina. In this specific article, the author has primarily focused to highlight why Jolie has chosen Laura Wasser as her prosecutor rather than choosing others. Here, Halson has primarily focused to highlight some of the major quotations of Wasser and his efficiency (Cutlip 2013). The readers are deprived of knowing an in-depth analysis about reasons of Brangelina break up. The fans and followings do not like to purchase the newspaper to know whom Jolie has hired for defending her divorce case. Rather, the readers are more interested to know what actually happened between the minds of two energetic couple. Fourth article: The fourth article has been published in thestar.com regarding some of the expected reasons of forming divorce file on Jolie and Pitt issue. After publishing the news, the author has drawn an effective attention to the large number of readers. The author by maintaining a simple approach has stated that kids conflict had become a serious issue due to which Pitt and Jolie has decided to choose the different track in their pathways of life. Therefore, the author has provided that kind of information in this article that helps to enhance the quality of news publication. Accuracy: First article: Dozier, Grunig and Grunig (2013) stated that the information that the author has provided in the first article has not been considered accurate and relevant to the current context. The author while presenting the news has used some of the personal comment like celebrities are not like common people, and when the whole world is watching, you become an example or a role model. People have shown a controversial comment on one more quotation made by the author in this article (Verhoeven et al. 2012). The comment includes Jolie should ask for spousal support. Jolie herself is successful enough to maintain her daily life successfully as she has already occupied a predominant place in the realm of Hollywood industry. Therefore, she does not need a financial support from Pitt. Second article: The second article provides an in-depth analysis on how the viewers would see Jolie in different character and different level of craft. Jolie has taken a challenge by showing herself in action and thrills on screen. The heroine has done practical stunts in this particular movie. Therefore, the author has presented the entire article in such a way that readers would get an in-depth overview about the movie. Third article: In the third article, the author has focused to discuss on the further progress and steps that Jolie has taken after making the divorce file (Geels 2013). It has been observed that the author has mentioned the background of lawyer whom Jolie has hired for defending her issue. This particular article is more based on information rather than proper data. The point of view of Wasser has been presented throughout the article. The author has avoided mentioning on how Jolie wishes to proceed regarding the divorce issue with the help of most recognizable lawyer Wasser. Fourth article: The fourth article is dealing with some of the expected possibilities of why Branjelina have decided to become separate from each other. The author has presented the news in such a way that readers tend to show their attention on it (Verhoeven et al. 2012). At the same time, it is alsoe publi undeniable that the information that have been provided in this article is not accurate up to the point. The author has presented the story to makcity stunt. Therefore, some of the fictitious information has also been provided throughout the entire story. Purpose: First article: The purpose of the first article is to provide a critical analysis on whether a woman should depend on her spouse after being separated from the relation. In this particular case, Jolie is successful enough to maintain her life successfully and happily after being separated from Pitt even. Based on the article Grunig, Hon and Toth (2013) commented that Jolie certainly does not need any kind of financial dependence from her husband due to her economic strength. If the same thing could be happen with any other ordinary woman, she had to take a financial co-operation from her husband in order to build the future career of her and her children as well. Second article: The purpose of the second article is to highlight the talent and versatility of Jolie that she is possessed with for becoming a recognizable actress all over the world. As per the article it is clear and evident that Jolie have done a wonderful job in this particular movie that can render a special image and reorganization in the domain of film industry. At the same time, Hendrix, Hayes and Kumar (2012) opined that the author could focus on the script of the film as well rather than showing the versatility of Jolie. Third article: In the third article, the purpose of the author was to highlight the importance of an eminent lawyer who would help and guide in future to overcome the crisis like divorce. Jolie had hired Wasser who was primarily famous for dealing with the divorce cases of celebrities. Based on this particular article, Hinson (2012) stated that this particular news was unable to draw readers attention. The author has primarily focused to discuss on personal comment of that particular lawyer rather than focusing on Jolies necessary steps and decision regarding the plan of future of that Hollywood couple. Fourth article: The purpose of the fourth article is to focus on the probable reasons of divorce of Hollywoods most happening couple Branjenia. In this article, the author has clearly mentioned that kids conflict is one of the most important reasons of separation of Branjenia. As per the point of view of Mingst and Arregun-Toft (2013), it has been observed that this particular article has presented the entire story in such a way that readers have intended to enjoy the taste of spice. At the same time, the author has intended to add some of the fictitious information in this article to catch readers attention. For an example, the expression like a conflict over the kids, substance abuse and anger is not possessed with any particular valid evidence. Grammar: First article: In the first article thee author has not made any kind of grammatical error. In addition, every sentence has been constructed by maintaining a lucid and simple language. Second article: The second article is possessed with correct grammar and sentence construction. At the same time, it is undeniable that the entire article is surrounded with complicated ways of expression which could be avoided. Third article: In the third article, the author has chosen clear and complete construction based on which the readers do not have to face any kind of issue while going through the article. Fourth article: In the fourth article, the author has used little bit complicated sentence by maintaining accurate grammar throughout the entire article. Vocabulary: First article: After evaluating the first article, it can be stated that this particular author is possessed with huge stock of vocabulary. The selection of word has enhanced the standard of article and provided a distinct look in front of thee readers (Verhoeven et al. 2012). The vocabularies like congenial, dissolution, passionate are appropriate for this specific article. Second article: The use of vocabulary on the second article is also commendable. The author has used some of the words in order to draw the attention of readers. The selection of words in this article includes handcuffs, strangles, disguise, undergoes and many more. Third article: The third article is also endowed with good selection of vocabulary like penchant, unorthodox and many more. The author has used those words in such a way that readers have showed their interest for going through the article. Fourth article: In the fourth article, the author has used some effective vocabulary that helps the readers to enhance their knowledge and skill as well. In addition, the entire article has made distinct look after using those words and phrases. Language: First article: In the first article, the author has used simple and lucid sentences due to which the readers did not have to struggle for searching a full stop. The target consumer of this particular was not restricted to literate persons. People in general were successful to understand the essence of this article. Second article: The genre of second article is little bit different from the first one. In this particular article the author has used completed sentences based on which the readers had to struggle while understanding the entire essence of the news. Third article: In the third article, as well the author has used complicated sentences based on which readers have showed their level of dissatisfaction. People from various background did not understand the news story properly. As a result, the number of target consumers has been reduced. Fourth article: In the fourth article, the author has focused to draw the attention of a large number of readers (Verhoeven et al. 2012). Therefore, the author has maintained out an out simple language based on which the readers have enjoyed the taste of news. Theory: First article: The first article was based on direct method. Whenever an individual reader would like to go through the entire news story the reader would be able to understand a message that the author wants to convey. Second article: In the second article, as well the author has used the direct method. The readers would not be able to understand the purpose of the news story unless an individual tends to go through the entire article. Third article: The third article is dealing with communicative method with the help of which the author has expressed their point of views as well as the opinion of lawyer (Newsom, Turk and Kruckeberg 2012). Without using the communicative approach, the author would never be able to maintain a balance between the opinion of author as well as lawyer. Fourth article: In the fourth article thee author has used interactive theory based on which the readers would be able to interact with the write while reading this particular article (Wright and Hinson 2013). Based on the interactive theory, the author has presented the article in interrogative as well as assertive pattern. Proofreading and recommendation: Article 1: After proofreading the entire content of article one it can be recommended that the author can have started the sentence in more attractive way so that readers tend to show their interest for going through the entire article until the end (Purce 2014). At the same time, the author should avoid some biased comments such as Celebrities are not like common people, and when the whole world is watching, you become an example and a role model. This particular comment may render a bridge between common people and celebrities. In article two, the author could have presented the entire story in different way. The story that has been presented in front of the readers in very much technical way. The readers may not be accustomed with those kinds of technical terms. Therefore, the author should choose terminologies in such a way that readers feel comfortable to go through. Article 3: Article three is endowed with personal comment of Jolies lawyer (Spicer 2013). The author should avoid frequent quotation so that the monotonous flow of rhythm can be broken. More information is needed in order to provide a quality article to the readers. Article 4: In article four, the entire approach of the author looks quite controversial that may hamper the image and reputation of the news publication (Sethi 2012). In this particular article, the author has presented some of the probable reasons due to which the two legends have decided to be separated. Therefore, the author should be conscious of stating any kind of biased comment that may hamper the entire rhythm of article. Rewrite article: Article 1: Title: Divorce Petition broke epic conjugal rapport of Branjelina 12 years courtship and 2 years married history have ultimately faced a drastic consequence after the announcement of divorce of two recognizable Hollywood celebrity couple Angelina Jolie and Brad Pitt. Initially it seemed to be a rumor as a large number of celebrity couple has considered the chemistry of Branjelia as ideal. Both of them have left immense contribution for enhancing the image and reputation of Hollywood industry. Jolie has not intended to make any personal comment exactly why the couple has taken this drastic decision. In her divorce petition, Jolie may have asked for spousal support for the future development of her and their children as well. Jolie has already created a distinct image from her contemporary as well as from the future generation as well due to her excellent capability for balancing both the personal and professional life. On the other hand, this marriage would never get the stature of perfect marriage without the flawless effort of Pitt. May of the contemporary have witnessed the passionate and dedicated approach that Branjelina tends to show towards each other. Caption: What went wrong on Branjelina Celebrities being a public figure have to become more responsible before taking a single step, be it professional or personal. After taking the decision of divorce, the particular news have darwn the attention of large number of fan following not only surrounding the Hollywood industry but also surrounding the globe. While leading a married life few seemed to be happy and satisfying with the activities of each other. Branjelina chemistry had been considered as one of them who showed their respect and dedication towards each as long as they were together. The definition of love is never ending. People are always in quest of love and affection. The reason of breaking the relation of this Hollywood couple has still remained in a question mark to the people. Reference Austin, E.W. and Pinkleton, B.E., 2015.Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns(Vol. 10). Routledge. 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